Bridgestone Golf is partnering with Michelob for a Father's Day promotion that will appeal to dads who like to golf and drink beer.

The Golfer's Ultimate 6-Pack is a limited-edition package featuring five Michelob Ultra Slimline cans and a three-ball sleeve of Bridgestone's e6 golf balls.

The partnership is one of many ways Michelob continues to show a commitment to increasing adult players' experience on and off the course, said Ryan Moore, director, Michelob Ultra.

The Golfer's Ultimate 6-Pack will be released on May 23 and is the first retail package to combine Michelob Ultra with Bridgestone e6 golf balls at the point of purchase. The promotion includes nearly 500,000 sleeves of e6 balls, making this one of the largest golf ball samplings in recent history.

Covington, Ga.-based Bridgestone is promoting the partnership on its Web site and through social media including Facebook and Twitter. St. Louis-based Michelob Ultra supports multiple golf events in the U.S., and is the official beer sponsor of the PGA Tour and the LPGA.