2009 Online Advertising
PUBLISHERS
The Golfers Network provides you the sports marketing and media expertise required to maximize the revenue potential of the business. Alone, your site may not provide the critical mass advertisers / sponsors want to see. Collectively The Golfers Network leverages the aggregated scale of the member sites to create meaningful sponsorship marketing activations within your property. You focus on what you do best - creating exciting, engaging content, while we do what we do best - developing, selling and optimizing the only online advertising network of websites dedicated to golf enthusiasts available to marketers in this region.
PARTNER WITH ONLINE ADVERTISING EXPERTS
Like you, we are dedicated and passionate golfers. In addition to extensive experience in the golf industry, we're also experts in aggregating sports content online for the purpose of providing a viable and compelling solution to our online advertisers and sponsors. Our member sites have found that with the technology for content syndication and unique service to clients that the Golfers Network provides they can earn greater revenue from their existing website traffic. Not to mention the increased value their digital property will have once traffic increases because of the enhanced content and rich media elements now available to website users.
CUSTOMER DRIVEN RESULTS
Our goals are directly aligned with you. The experience and innovation avaiable to member sites within the Golfers Network will provide you a unique advantage over other golf related properties.
BENEFITS FOR ADVERTISERS
1. Quality content. The best sites join vertical instead of general interest networks to benefit from the domain expertise that
the network provides.
2. Passionate audience. Marketers who choose vertical networks can capitalize on the mid- and long-tail sites that have the most passionate audiences. Brands who run within this content can leverage the relationship the audience already has with the topic or content.
3. Custom programs and unique insights. The specialized nature of vertical networks means that they can work with their sites to build custom media programs that help marketers better reach consumers and convert them into loyal evangelists.
FOR ADVERTISERS
WE'RE TALKING ABOUT AVID PARTICIPANTS AND PASSIONATE GOLF FANS. They have a lot of money, and they're uber-consumers. They're educated, affluent and more active than the rest of the population. They are passionate, innovation-loving, success-driven, gear-obsessed Type As who love golf. And until now, they've been very difficult to reach.
Golfers Network advertisers have the unique opportunity to increase their visibility, brand awareness, and site traffic by pitching their message throughout the most visited golf sites in the region. GolfersNetworkUSA.com offers a wide range of advertising opportunities, from traditional traffic-driving banner advertising to exclusive presenting sponsorships. These features allow sponsors to present:
- Exclusive content
- Customized features exclusively for sponsors
- Integration of advertisers within site's content
- Premium sponsorships including Junior Golf Foundations, Leaderboards, Multimedia, Sweepstakes, and Fantasy Games
- New to the market, customized opportunities
Graphical Ads
The Golfers Network Portal accepts 468x60 and 728x90 banners, 160x600 and 120x600 skyscrapers, and 300x250 rectangles. For rates and availability, please contact Adam Frillman, Sales Executive for The Golfers Network at 314-443-2458 or adam@360sportsmarketing.com.
About The Golfers Network (TGN):
The Golfers Network is an integrated marketing and media company with two key business units: The Golfers Network, a dynamic golf portal featuring the leading golf websites within the region and the firm's consulting practice leveraging the principals years of collective experience in golf management, marketing, new media and technology.
Email Newsletter
Throughout the year, The Golfers Network sends weekly newsletters to our 40,000+ subscribers. We offer two ad positions in each newsletter and can provide tracking data from our HTML-enabled subscribers, including number of opens and click-throughs.
Top Ad Position
This position is left of The Golfers Network content in the newsletter. It can include a graphic/banner ad (maximum 160x600px).
2nd Ad Position
This position is within The Golfers Network content, about mid-way down the email body. It can include a graphic/banner ad (maximum 468x60px or 728x90px)
Rates:
Contact Adam Frillman at 314-443-2458.
Run of Network Advertising
Golfers throughout the region visit The Golfers Network web sites to book tee times, track their scores, catch up on the local golf goverage and watch interviews via the Network's Video on Demand Advertising is available throughout The Golfers Network. Customized advertising and marketing programs are created specific to each clients timing and budget needs. Contact Adam Frillman at 314-443-2458 to discuss your advertising objectives.
Contact Adam Frillman (314-443-2458) adam@360sportsmarketing.com for more information on advertising in a Golfers Network newsletter.
"By advertising on smaller websites-those that consumers are visiting based on their personal interests-companies can reach a highly engaged consumer with a message that relates to a subject that is important to them."
Josh Crandall - Media-Screen Netpop|Response study 1/07
