Henry-Griffitts (HG), golf's seminal force in club fitting for twenty-five years, has announced an initiative that will once again revolutionize and contribute to the golf equipment industry's rapid movement to widespread club fitting. HG's new "TechCentric Fitting" system is a combination of leading-edge launch monitor and intelligent software technology that will augment their next-generation fitting cart, bringing dynamic club fitting to more golfers.

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According to Scott Burnett, senior design engineer for Adams Golf, large-headed drivers built with extreme front-to-back dimensions to increase moment of inertia also can increase drag and decrease clubhead speed. Burnett cited player testing that showed the clubhead speed for a 300cc driver (measuring 3.7 inches from front to back) clocking in at 105 mph, while the clubhead speed for a 460cc driver that measures 4.8 inches from front to back decreases to 101 mph. The reason for the drop? Drag force with the 300cc driver measured slightly more than one pound, while the large-headed driver created close to 3 pounds of drag.

In 2007 the SeeMore Putter Company was re-launched as it introduced a new line of milled putters with the only goal being to use its patented and proven RifleScope Technology (RST) alignment system to create the world's finest putters. Immediately the SeeMore putting system gained worldwide recognition, with an amazing Masters Victory in April high-lighting the benefits of RST. Zach Johnson's 2007 Masters victory will now be forever remembered along with Payne Stewart's dramatic US Open victory in 1999 as two of the greatest final round putting performances in history, both having relied upon SeeMore putters and the SeeMore putting system.