The Masters on CBS and ESPN saw double-digit gains in key male demos last week. The four telecasts, however, saw a dip among females 18-34, down 11% from last year. In all, women accounted for 34% of The Masters audience on CBS/ESPN, which was flat compared to '09 (THE DAILY).

In what might be a preview of the ACC Championships in less than two weeks, Duke rode a final-day 281 to a second-place finish among an ACC-heavy field in Raleigh this past weekend. At the Lonnie Poole Golf Course on the campus of N.C. State, senior Adam Long—behind a gritty final-round 68—captured first-place honors at the Wolfpack Intercollegiate with a one-shot win.

Round one of The Masters is in the books and you couldn't have asked for more interesting story lines after 18 holes of the year's first major championship.

January and February have been about fine tuning for Illinois head coach Mike Small, both for his game and for his players. The Illini open their spring stroke play schedule March 8 in Louisiana, but prior to that the Illini have been working on fundamentals and testing them in a pair of match play events. The second of those events is this weekend as the Illini meet Illinois State in the Seventh Annual Tinervin Cup Feb. 27 at Coral Creek Golf Club in Placida, Fla.

Las Vegas' GolfOdds.com Founder Jeff Sherman has released the PGA Tour golf betting odds for the WGC--Accenture Match Play Championship, and new world number two-ranked golfer Steve Stricker is the favorite to win with Geoff Ogilvy and Rory McIlroy, all at 15/1. But Sherman says there could be a bit more value on the underdogs in a match play tournament. Las Vegas is not only a great golf destination but is the home of the best golf betting information.