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Golf Digest Announces Golf Digest Rewards e-Commerce Program
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Updated: Sat 1/29/2011 10:12 pm
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Celebrated 2011 Hot List Adds Online Shopping Site to Take Golf Fans from Content to Commerce
New
York, NY - Golf Digest, the world's largest golf publication, announced
its first-ever e-commerce site called Golf Digest Rewards. Golf Digest
Rewards will enable users to research, comparison shop and purchase
equipment online and to earn cash back from their purchases.
The most comprehensive ranking of the hottest clubs in the game as
reviewed by scientists, retailers, teachers, amateur players and Golf
Digest's team of equipment editors, the 2011 Hot List is the golf club
bible for golfers of all levels. Enabled by Cartera's private-label
shopping site, Golf Digest readers will now be able to click straight
through from the Hot List editorial feature to a private online mall
where they can cash back rewards while they shop for the industry's best
golf clubs.
"Just like any other shopper, golfers are looking for great deals on
everything from equipment and apparel to books and experiences,"
commented Bob Carney, brand editor, Golf Digest. Together, Cartera and
Golf Digest have created an engaging shopping experience for our readers
that brings them full circle from discovery to purchase. Just as
importantly, Golf Digest Rewards lets our readers earn cash back rewards
every time they shop with us, supporting our goals for ongoing reader
value and engagement."
The Hot List appears in the February issue of Golf Digest, and is available online at http://hotlist.golfdigest.com. The Hot List shopping feature launches today at http://rewards.golfdigest.com and on the Golf Digest Hot List Special Issue for the iPad.
As part of a larger partnership between MasterCard and Golf Digest, the
World Elite MasterCard® is the preferred card of Golf Digest Rewards.
MasterCard cardholders will have access to exclusive offers, such as
product deals or shipping incentives, when using their card to make
purchases through the site.
"MasterCard is excited to partner with Golf Digest as the preferred card
of the Golf Digest Rewards program," said Cheryl Guerin, Group Head,
U.S. Marketing, MasterCard Worldwide. "Just as this program will provide
the best-of-the-best for rewards members, MasterCard offers cardholders
outstanding purchasing power and top-of-the-line features and benefits.
We're proud to call the World Elite MasterCard® the preferred card of
Golf Digest Rewards."
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